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BlockchainNZ

BlockchainNZ Pod E10 with Ben Rose on Marketing in Crypto and Binance in NZ

Ben Rose is the GM of Binance New Zealand. He has a long history of sales, marketing, and growth with New Zealand businesses from start ups to banks like ASB and NIB.

Just last month Binance launched here in the New Zealand market and Ben is tasked with growing the crypto market and maybe bringing back our futures trading once Binance is properly licenced.


In this conversation we touch on marketing, regulation, education and some self sovereign topics like custody and ownership.


Some notes from the show:

Tesla’s no spend marketing https://www.visualcapitalist.com/comparing-teslas-spending-on-rd-and-marketing-per-car-to-other-automakers/

Binance registers in NZ https://www.rnz.co.nz/news/business/475949/online-cryptocurrency-exchange-binance-registers-in-new-zealand

1-in-10 Kiwi’s hold crypto https://www.interest.co.nz/personal-finance/116362/fma-survey-shows-1-10-kiwis-holding-crypto-assets-while-direct-share

NTSB retrospective https://www.ntsb.gov/safety/safety-studies/Pages/SR0701.aspx

SAFU https://www.coindesk.com/business/2022/11/09/binance-tops-up-emergency-insurance-fund-safu-to-1b-after-bnb-volatility/

Robett Hollis busting myths https://www.binance.com/en-NZ/blog/all/binance-new-zealand–robett-hollis-join-forces-to-bust-myths-about-crypto-for-kiwis-%E2%9A%A1%EF%B8%8Fnew-episode%E2%9A%A1%EF%B8%8F-4417981664035012897

Federal Reserve Building (NYC) https://en.wikipedia.org/wiki/Federal_Reserve_Bank_of_New_York_Building

Is there any gold in Fort Knox (Kentucky)? https://www.cbsnews.com/news/is-there-gold-in-fort-knox/

Blackrock’s long journey toward crypto adoption https://finance.yahoo.com/news/inside-blackrocks-long-journey-toward-120500683.html

Koura’s crypto Kiwisaver fund https://www.kourawealth.co.nz/specialty-growth-funds/crypto-fund

NZ Sales & Marketing Insider podcast https://www.podcasts.nz/nz-sales-marketing-insider/


Contact Ben:

LinkedIn https://www.linkedin.com/in/mrbenrose/

Find Jeff:

Twitter https://twitter.com/Japple
LinkedIn https://www.linkedin.com/in/jeffnijsse/


Find the BCNZ Pod:

Website https://staging.podcast.blockchain.org.nz/
Apple https://podcasts.apple.com/us/podcast/the-blockchain-new-zealand-podcast/id1623533537
Google https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2JjbnovZmVlZC54bWw
Spotify https://open.spotify.com/show/1BxGsdCsTp7EwERKF5Bm3x
iHeartRadio https://www.iheart.com/podcast/338-the-blockchain-new-zealand-96685118/
YouTube https://www.youtube.com/c/BlockchainNZ

Sponsor:

The Blockchain New Zealand podcast is brought to you by https://easycrypto.com/

Media & Sponsorship Enquires: team@blockchain.org.nz 

Recorded at blockheight 762353. The BCNZ podcast was founded in 2022 by Jeff Nijsse and Bryan Ventura.


More Episodes:

BlockchainNZ We provide New Zealand businesses and individuals opportunities for connecting, promoting and advancing in all things blockchain, crypto and decentralisation. We believe that by working together and leveraging our globally recognised brand of trust and integrity, New Zealand can become a key player in the move to a decentralised global ecosystem.